Founded in 2016 in Beijing, JOY MEDIA has its main broadcasting base in Hangzhou and operates with dual headquarters in Beijing and Hangzhou. We are a professional internet-based agency with a strong presence in various fields, including live streaming, short videos, and e-commerce. We hold a significant influence in these fields and proudly serve as an executive director of the China Performing Arts Industry Association with over 100,000 contracted streamers, including more than 5,000 full-contract premium artists, the total number of fans exceeds 2 billion across all platforms. Overseas Division: Established in 2022, our international operations cover regions such as the Middle East, North Africa, Turkey, and Latin America. We have already established local offices in the Middle East. Our overseas division comprises over 2,000 contracted streamers, spanning 30+ countries, and boasting a total fan base of over 26 million. Our expansion plans include but are not limited to the United States, South Korea, Japan, Brazil, and more. Our Mission: To ensure no one goes hungry while chasing their dreams. Our Vision: Empowering talented youth through new media to propel emerging Chinese consumer brands onto the global stage. Our Five Core Corporate Cultures: Entrepreneurship Culture, People-Centric Culture, Team Culture, Excellence Culture, and Internet + Service Culture. Entrepreneurship Culture embodies our initial aspirations, People-Centric Culture is our core, Team Culture forms the foundation, Excellence Culture drives us forward, and the Internet + Service Culture is our methodology. Our Three cornerstones of Business: Human IP, Content IP, and commodity IP.<\/p>\n\n\n\n
Short Video \uff1a<\/p>\n\n\n\n
We specialize in niche-focused operations, targeting specific groups of people to create a significant impact. Realize different platforms, different content, different fans\uff0caccumulating content assets to empower sustainable economic growth. Our content spans 15 categories including sports and fitness, beauty influencers, fashion, parenting and family, comedy influencers, dancing and singing, beauty and skincare, travel, cute pets, horoscope and divination, ACGN and more. Domestically, we’ve garnered over 20.9 billion likes, published more than 3.2 million short videos, accumulated over 1.2 thousand content pieces which have gone viral and have a combined fan base of 1.66 billion+ for our influencers. Internationally, we’ve received over 100 million likes, published 800,000+ short videos, and have a total of 18 million+ fans for our influencers. Live Streaming : We embrace diverse live streaming formats and are committed to fostering innovation. Our strength lies in discovering, incubating, and enhancing streamers, thanks to our extensive experience in incubation and mature pyramid systems. E-commerce : Our business comprises four main segments: incubation of proprietary brand IPs, store operations management, TikTok live streaming, and Taobao live streaming. We’ve consistently set 4 new records in TikTok live streaming\uff1aachieving new records for single-session order volumes, simultaneous online viewers, single-session transaction values, and individual product transaction values. Artist Agency: Our divisions include artist agency, new media operations and content incubation, program IP development, music production, and distribution. Our artists cover various fields such as music, film, and variety shows. Knowledge Subscription: We collaborate with renowned experts and industry leaders to provide fans with lifelong learning opportunities, high-quality courses, books, and knowledge-related products services in personal growth, family education, hobbies and talents, business and finance, and mental health. New Media Academy: The JOY New Media Academy is the knowledge empowerment platform under JOY MEDIA, a top MCN agency in China. Through practical online and offline training, project support, and consulting services, we’ve successfully assisted more than 24 industries and 3,000+ corporate clients in building short video and e-commerce live streaming teams from 0 to 1, establishing IP marketing matrices, and achieving sustained growth in “Brand Effectiveness and Sales.”<\/p>\n\n\n\n
Positioning and Direction: Our mature pyramid incubation system provides us with a broader industry perspective and a deeper level of content cultivation. We approach our partners with a frontline perspective to set up the most fitting IP for them. Content Creation: As a leading professional internet-based agency in China, we consistently focus on content creation, exploring new content ventures, diversifying our content structure and establishing innovative platforms for influencers. Strategy and Planning: While other agencies ride the wave of incubation systems and contents scrambling to analyze and innovate, Joy Media was established on this foundation. Furthermore, we combine the results of continuous innovation with years of accumulated experience. We analyze issues from the deployment stage to the execution stage based on our accumulated knowledge, developing perfect strategies.<\/p>\n","protected":false},"excerpt":{"rendered":"
about us Founded in 2016 in Beijing, JOY MEDIA has its main broadcasting base in Hangzhou and operates with dual headquarters in Beijing and Hangzhou. We are a professional internet-based agency with a strong presence in various fields, including live streaming, short videos, and e-commerce. We hold a significant influence in these fields and proudly […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","hentry","category-company-news"],"_links":{"self":[{"href":"https:\/\/blog.joymedia.com\/index.php?rest_route=\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.joymedia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.joymedia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.joymedia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.joymedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1"}],"version-history":[{"count":2,"href":"https:\/\/blog.joymedia.com\/index.php?rest_route=\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":12,"href":"https:\/\/blog.joymedia.com\/index.php?rest_route=\/wp\/v2\/posts\/1\/revisions\/12"}],"wp:attachment":[{"href":"https:\/\/blog.joymedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.joymedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.joymedia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}